profile

Pete Sena

I help founders design demand & business growth, and visionary brands create what's next. Startup Advisor. Founder @digitalsurgeons.

Vibe marketing
Featured Post

The Centaur Marketer Is Beating You (Here’s Why)

ISSUE #71 Welcome to the Forward Obsessed Founder, my newsletter with insights, awesome tools, and real-world advice to grow your business and career. GO FORWARD THOUGHT OF THE WEEK ➡️ The most successful marketers I know right now aren’t trying to sound like ChatGPT. They’re working overtime to make sure they don’t. They’re what I call Centaur Marketers: part human intuition, part machine precision. They use AI not to replace their voice, but to sharpen it. Not to do the work for them, but...

ISSUE #70 Welcome to the Forward Obsessed Founder, my newsletter with insights, awesome tools, and real-world advice to grow your business and career. GO FORWARD THOUGHT OF THE WEEK ➡️ I used to think AI was all business. Make content faster. Automate my calendar. Scale without hiring. But then something changed. My 3-year-old became obsessed with screens. Trucks, fire engines, tractors, you name it. And like a lot of parents, I was worried. He wasn’t playing. He wasn’t imagining. He was...

ISSUE #69 Welcome to the Forward Obsessed Founder, my newsletter with insights, awesome tools, and real-world advice to grow your business and career. GO FORWARD THOUGHT OF THE WEEK ➡️ When I first wrote about vibe coding, some people praised it, others dunked on it. That’s how I knew it was worth paying attention to. Now, with Anthropic teaming up with Rick Rubin on The Way of Code, the vibe coding conversation just leveled up. Remember, this all started as a meme! Rubin with his headphones...

ISSUE #68 Welcome to the Forward Obsessed Founder, my newsletter with insights, awesome tools, and real-world advice to grow your business and career. GO FORWARD THOUGHT OF THE WEEK ➡️ Pretty soon, your customers won’t be browsing websites. They’ll just tell their AI what they want and it will handle the rest. Shopping is done by speaking: “Find me an organic cotton tee in navy, olive, or black. Under $50. Free shipping” No scrolling. No clicking. No brand comparison. If your product checks...

ISSUE #67 Welcome to the Forward Obsessed Founder, my newsletter with insights, awesome tools, and real-world advice to grow your business and career. GO FORWARD THOUGHT OF THE WEEK ➡️ I'm surprised more people haven't figured out what OpenAI is doing. They're not building a chatbot, research assistant, agentic workforce, programmer, or gibli-fication machine. OpenAI is building your digital twin. They're going to release "Sign in with" soon, same as your Google or Apple account. But this...

ISSUE #66 Welcome to the Forward Obsessed Founder, my newsletter with insights, awesome tools, and real-world advice to grow your business and career. GO FORWARD THOUGHT OF THE WEEK ➡️ Thinking you need a bigger team to make a bigger impact is a myth. With AI, that mindset is broken and expensive. Most companies are still operating with a 2015 playbook: hire more people, add more tools, and stack more processes on top of process. But the companies winning right now aren’t scaling people,...

ISSUE #65 Welcome to the Forward Obsessed Founder, my newsletter with insights, awesome tools, and real-world advice to grow your business and career. GO FORWARD THOUGHT OF THE WEEK ➡️ AI didn’t democratize creativity. It commoditized it. Now anyone can spin up a campaign, design a brand, or ship a prototype with a few prompts. But here's the truth no one's telling you: The danger isn’t bad code (though that is a risk). It’s boring products and AI slop. When everyone asks AI the same...

Someone works at their computer with a mouse.

ISSUE #64 Welcome to the Forward Obsessed Founder, my newsletter with insights, awesome tools, and real-world advice to grow your business and career. GO FORWARD THOUGHT OF THE WEEK ➡️ Here’s the hard truth: AI won’t save your business. But your approach to using AI will. Most companies assume AI is a plug-and-play solution. Buy the tools, use the prompts, and productivity skyrockets, right? Wrong. The truth is, AI is only as effective as the systems you build around it. Without structure, it...

ISSUE #63 Welcome to the Forward Obsessed Founder, my newsletter with insights, awesome tools, and real-world advice to grow your business and career. GO FORWARD THOUGHT OF THE WEEK ➡️ Most people think using AI means copying and pasting text into ChatGPT, tweaking prompts, and sifting through outputs until you get something that works. That’s (still) the hard way. The easy way? Automate all of it. The other day, I was talking with a content entrepreneur about what most people call “AI...

ISSUE #62 Welcome to the Forward Obsessed Founder, my newsletter with insights, awesome tools, and real-world advice to grow your business and career. GO FORWARD THOUGHT OF THE WEEK ➡️ Garbage in, garbage out. That’s the brutal truth about AI. If you’re feeding it vague, half-baked prompts, don’t be surprised when it spits out generic, mostly useless responses. But here’s the thing… AI isn’t the problem. You are. Or, more specifically, your prompts are. Most founders treat AI like a slot...