profile

Pete Sena

I help founders design demand & business growth, and visionary brands create what's next. Startup Advisor. Founder @digitalsurgeons.

Featured Post

You’re The Bottleneck (and you know it)

ISSUE #81 Welcome to the Forward Obsessed Founder, my newsletter with insights, awesome tools, and real-world advice to grow your business and career. GO FORWARD THOUGHT OF THE WEEK ➡️ Your company growth is stalling. You’ve got clients. You’ve got a team. You’ve even got systems. But every decision flows through you. Every approval. Every fire. Every strategic question. You’re working 60-hour weeks. Your team’s waiting on you. Growth is paused. Here’s what nobody’s telling you: This isn’t a...

Man in suit sits at desk, head in hands.

ISSUE #80 Welcome to the Forward Obsessed Founder, my newsletter with insights, awesome tools, and real-world advice to grow your business and career. GO FORWARD THOUGHT OF THE WEEK ➡️ Last Tuesday at 7pm, I couldn't hold a conversation with my wife. Not because I was distracted, but because I was mentally wiped out. I'd crushed six hours of deep work into 90 minutes using AI, then filled the rest of my day with more deep work. By evening, my brain felt like burnt toast. Here's what nobody...

ISSUE #79 Welcome to the Forward Obsessed Founder, my newsletter with insights, awesome tools, and real-world advice to grow your business and career. GO FORWARD THOUGHT OF THE WEEK ➡️ I updated my LinkedIn a few months ago. Changed my title to "Chief AI Officer." Added "turn AI into ROI by connecting your story, strategy, and systems" to my headline. I started seeing people reach out. They wanted to talk specifically about AI. At first, I was pumped. Then I got nervous. Here's why: I didn't...

ISSUE #78 Welcome to the Forward Obsessed Founder, my newsletter with insights, awesome tools, and real-world advice to grow your business and career. GO FORWARD THOUGHT OF THE WEEK ➡️ I was stuck in a dead zone yesterday. No internet. No AI. For the first time in months, I had to think without help. It was terrifying. I literally had to remind my brain how to solve the problem. That's when it hit me. We just invented fire. But most people are still rubbing sticks together. Let me explain....

ISSUE #77 Welcome to the Forward Obsessed Founder, my newsletter with insights, awesome tools, and real-world advice to grow your business and career. GO FORWARD THOUGHT OF THE WEEK ➡️ Last week I was showing off my AI setup to a potential client. I gave Claude a simple prompt: "Read my meeting transcripts and extract my core beliefs." Within seconds it spat out a perfect list of my business philosophy. Systems-first thinking Rent it, buy it, then build it Technology amplifies creativity The...

ISSUE #76 Welcome to the Forward Obsessed Founder, my newsletter with insights, awesome tools, and real-world advice to grow your business and career. GO FORWARD THOUGHT OF THE WEEK ➡️ A founder opens his laptop at 7:30 AM. He rambles for two minutes into a note taker. He hits send. Within minutes, his entire content calendar is populated with content ideas, angles, and he picks the ones he likes most and then his team prioritizes project briefs, and three product prototypes are already in...

ISSUE #75 Welcome to the Forward Obsessed Founder, my newsletter with insights, awesome tools, and real-world advice to grow your business and career. GO FORWARD THOUGHT OF THE WEEK ➡️ A few weeks ago, I watched a 19-year-old make smarter strategic decisions than most executives twice her age. She wasn’t improvising. She wasn’t just lucky. She was thinking with AI, treating it like a partner, not a novelty. When she received a job offer, she didn’t call a mentor or scribble a pros and cons...

ISSUE #74 Welcome to the Forward Obsessed Founder, my newsletter with insights, awesome tools, and real-world advice to grow your business and career. GO FORWARD THOUGHT OF THE WEEK ➡️ A few weeks ago, I was killing time between Zoom meetings. Just needed to reset my brain for a minute. So I pulled up a product I liked and thought: “Let’s see what AI can really do.” I opened Veo3, wrote a clean prompt (nothing wild, just clear and specific) and hit enter. Thirty seconds later, I had something...

ISSUE #73 Welcome to the Forward Obsessed Founder, my newsletter with insights, awesome tools, and real-world advice to grow your business and career. GO FORWARD THOUGHT OF THE WEEK ➡️ A few weeks ago, I was hyped up on a quad espresso. After all, one shot doesn’t cut it when your brain’s firing startup ideas at 3AM. I had this itch. What if I could whip up a simple tool that helps you riff on startup ideas based on your skills and passions? I asked Claude. Wrote a prompt like I was texting a...

ISSUE #72 Welcome to the Forward Obsessed Founder, my newsletter with insights, awesome tools, and real-world advice to grow your business and career. GO FORWARD THOUGHT OF THE WEEK ➡️ A few months ago, my team told me the truth, and it stung. Not because they were mean. But because they were honest. And I finally asked the right question. But first, here’s how I figured out the right questions to ask. I ran my entire communication history through Claude to scan thousands of my messages. I...