profile

Pete Sena

I help founders design demand & business growth, and visionary brands create what's next. Startup Advisor. Founder @digitalsurgeons

man + machine
Featured Post

Your Brand’s Dying in AI Noise. Design to Dodge Death & Dominate

ISSUE #57 Welcome to the Forward Obsessed Founder, my newsletter with insights, awesome tools, and real-world advice to grow your business and career. GO FORWARD THOUGHT OF THE WEEK ➡️ Your Brand’s Dying in AI Noise. Design to Dodge Death & Dominate We’re heading into year-end prediction season, so before it gets too crazy, I have this for you: By this time next year, the AI-fueled content tsunami will have obliterated any safe harbors for brands and creators who want to stand out. With GenAI...

A.C.T.

ISSUE #56 Welcome to the Forward Obsessed Founder, my newsletter with insights, awesome tools, and real-world advice to grow your business and career. GO FORWARD THOUGHT OF THE WEEK ➡️ The one email you should read this Black Friday 🏴 (it'll save your business You’ve probably heard this stat before: 90% of startups fail. To think you’ll beat those odds is the kind of balls you need as a founder. But that’s a double-edged sword. I say that from experience, as I recently helped save a...

Pete Sena and Ruben Hassid in NYC

ISSUE #55 Welcome to the Forward Obsessed Founder, my newsletter with insights, awesome tools, and real-world advice to grow your business and career. GO FORWARD THOUGHT OF THE WEEK ➡️ Case Study: Zero to 6-figures in 90 days (how you can do it, too) I've always loved product companies, but the reality is my first two companies were service-based agencies. But that didn't change the fact that Steve Jobs was always my imaginary mentor. He was the OG toolmaker, creating everything from Apple to...

TLDR

ISSUE #53 Welcome to the Forward Obsessed Founder, my newsletter with insights, awesome tools, and real-world advice to grow your business and career. GO FORWARD THOUGHT OF THE WEEK ➡️ The Lazy Shortcut That’s Sabotaging Your Success 😩 Do you lose interest in reading or looking at something on screen in less than a minute? You’re not alone, according to research. And with the rise of AI and its built-in text summaries, it’s only getting worse. Look, I love hacks and shortcuts. I know that...

Idea dojo

ISSUE #52 Welcome to the Forward Obsessed Founder, my newsletter with insights, awesome tools, and real-world advice to grow your business and career. GO FORWARD THOUGHT OF THE WEEK ➡️ If You Don’t Break the Rules 👊 You’ll Never Have a Breakthrough Business The other day, I was driving down the street and noticed cars flying by me. How could that be? I drive a rocket ship on wheels. (Not a flex… well, OK, a little flex.) Answer: I was following the rules and going the speed limit. Which is a...

ISSUE #51 Welcome to the Forward Obsessed Founder, my newsletter with insights, awesome tools, and real-world advice to grow your business and career. GO FORWARD THOUGHT OF THE WEEK ➡️ What Being a Douchebag Taught Me About Customer Lifetime Value 🏎️ At first glance, burning rubber in a gold Corvette looks like the ultimate douchebag move. So, yeah, when these pictures popped up in my “memories,” at first, I cringed. You know what? If you don’t get that feeling as a founder when you reflect...

ISSUE #50 Welcome to the Forward Obsessed Founder, my newsletter with insights, awesome tools, and real-world advice to grow your business and career. GO FORWARD THOUGHT OF THE WEEK ➡️ My 3-Year-Old Has the Keys to Innovation and Success 🗝️ Do You? The other day, I was with my son on the playground as he turned a beaten-up steering wheel into a monster tractor. The kid's boundless energy was off the charts; he was jumping up and down with glee. And he could’ve stayed in the park all night if...

ISSUE #49 Welcome to the Forward Obsessed Founder, my newsletter with insights, awesome tools, and real-world advice to grow your business and career. GO FORWARD THOUGHT OF THE WEEK ➡️ The #1 Habit of Billionaire Entrepreneurs That’ll Change Your Business (And Life) 📚 When you think about the world’s most successful entrepreneurs, who springs to mind? I have a few I can name off the top: Steve Jobs, Mark Zuckerberg, Warren Buffet, Jeff Bezos, Oprah, Bill Gates, and Mark Cuban. And guess what...

Find your NSM in your Green Zone

ISSUE #48 Welcome to the Forward Obsessed Founder, my newsletter with insights, awesome tools, and real-world advice to grow your business and career. GO FORWARD THOUGHT OF THE WEEK ➡️ What’s Your North Star Metric? 🌟 Metrics and incentives are the things that make or break your business. Let’s talk about NSM (North Star Metrics) for a second. As you might guess from its name, it involves identifying the core KPI that signifies your desired business success. But before we talk about your...

ideas are nothing without execution

ISSUE #47 Welcome to the Forward Obsessed Founder, my newsletter with insights, awesome tools, and real-world advice to grow your business and career. GO FORWARD THOUGHT OF THE WEEK ➡️ Stop Letting $10 Tasks Cost You $1,000,000 This Go Forward Thought is about what I consider the most critical asset for any leader who wants to make the most out of their creative capital and has 7- or 8-figure (+) goals. If you guessed “time,” you are correct. But how do you create and preserve that asset? The...