profile

Pete Sena

I help founders design demand & business growth, and visionary brands create what's next. Startup Advisor. Founder @digitalsurgeons

TLDR
Featured Post

The Lazy Shortcut That’s Sabotaging Your Success 😩

ISSUE #53 Welcome to the Forward Obsessed Founder, my newsletter with insights, awesome tools, and real-world advice to grow your business and career. GO FORWARD THOUGHT OF THE WEEK ➡️ The Lazy Shortcut That’s Sabotaging Your Success 😩 Do you lose interest in reading or looking at something on screen in less than a minute? You’re not alone, according to research. And with the rise of AI and its built-in text summaries, it’s only getting worse. Look, I love hacks and shortcuts. I know that...

Idea dojo

ISSUE #52 Welcome to the Forward Obsessed Founder, my newsletter with insights, awesome tools, and real-world advice to grow your business and career. GO FORWARD THOUGHT OF THE WEEK ➡️ If You Don’t Break the Rules 👊 You’ll Never Have a Breakthrough Business The other day, I was driving down the street and noticed cars flying by me. How could that be? I drive a rocket ship on wheels. (Not a flex… well, OK, a little flex.) Answer: I was following the rules and going the speed limit. Which is a...

ISSUE #51 Welcome to the Forward Obsessed Founder, my newsletter with insights, awesome tools, and real-world advice to grow your business and career. GO FORWARD THOUGHT OF THE WEEK ➡️ What Being a Douchebag Taught Me About Customer Lifetime Value 🏎️ At first glance, burning rubber in a gold Corvette looks like the ultimate douchebag move. So, yeah, when these pictures popped up in my “memories,” at first, I cringed. You know what? If you don’t get that feeling as a founder when you reflect...

ISSUE #50 Welcome to the Forward Obsessed Founder, my newsletter with insights, awesome tools, and real-world advice to grow your business and career. GO FORWARD THOUGHT OF THE WEEK ➡️ My 3-Year-Old Has the Keys to Innovation and Success 🗝️ Do You? The other day, I was with my son on the playground as he turned a beaten-up steering wheel into a monster tractor. The kid's boundless energy was off the charts; he was jumping up and down with glee. And he could’ve stayed in the park all night if...

ISSUE #49 Welcome to the Forward Obsessed Founder, my newsletter with insights, awesome tools, and real-world advice to grow your business and career. GO FORWARD THOUGHT OF THE WEEK ➡️ The #1 Habit of Billionaire Entrepreneurs That’ll Change Your Business (And Life) 📚 When you think about the world’s most successful entrepreneurs, who springs to mind? I have a few I can name off the top: Steve Jobs, Mark Zuckerberg, Warren Buffet, Jeff Bezos, Oprah, Bill Gates, and Mark Cuban. And guess what...

Find your NSM in your Green Zone

ISSUE #48 Welcome to the Forward Obsessed Founder, my newsletter with insights, awesome tools, and real-world advice to grow your business and career. GO FORWARD THOUGHT OF THE WEEK ➡️ What’s Your North Star Metric? 🌟 Metrics and incentives are the things that make or break your business. Let’s talk about NSM (North Star Metrics) for a second. As you might guess from its name, it involves identifying the core KPI that signifies your desired business success. But before we talk about your...

ideas are nothing without execution

ISSUE #47 Welcome to the Forward Obsessed Founder, my newsletter with insights, awesome tools, and real-world advice to grow your business and career. GO FORWARD THOUGHT OF THE WEEK ➡️ Stop Letting $10 Tasks Cost You $1,000,000 This Go Forward Thought is about what I consider the most critical asset for any leader who wants to make the most out of their creative capital and has 7- or 8-figure (+) goals. If you guessed “time,” you are correct. But how do you create and preserve that asset? The...

forward obsessed

ISSUE #46 Welcome to the Forward Obsessed Founder, my newsletter with insights, awesome tools, and real-world advice to grow your business and career. GO FORWARD THOUGHT OF THE WEEK ➡️ Want Startup Success? Get These 💯 Things Right, According to 7+-Figure Founders You’ve probably heard this stat: 90% of startups fail. There are lots of reasons for not making it, but we’re not going there in today’s newsletter. I'm more interested in the 10% that make it, specifically those with seven- and...

ISSUE #44 Welcome to the Forward Obsessed Founder, my newsletter with insights, awesome tools, and real-world advice to grow your business and career. GO FORWARD THOUGHT OF THE WEEK ➡️ The Future of the Internet & Business is a Trip. 👾 Let Me Guide You. I don’t know if you’re feeling this as acutely as I am, but I’ve found the web has become super dull — too predictable and transactional. Look, I get it. Everyone is hunting for short-term ROI, but it's created a sea of sameness. However, the...

ISSUE #44 Welcome to the Forward Obsessed Founder, my newsletter with insights, awesome tools, and real-world advice to grow your business and career. GO FORWARD THOUGHT OF THE WEEK ➡️ How to Hire an EA to Buy Back Your Greatest Asset: Time ⏰ Your time is your most finite asset. And it's one that you share with countless others who’ll gladly eat it up if you’re not careful. I used to seriously suck at time management. And sure, I would try to delegate things to team members or assistants. But...