ISSUE #63

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GO FORWARD THOUGHT OF THE WEEK ➡️

Most people think using AI means copying and pasting text into ChatGPT, tweaking prompts, and sifting through outputs until you get something that works.

That’s (still) the hard way.

The easy way? Automate all of it.

The other day, I was talking with a content entrepreneur about what most people call “AI productivity.” He showed me how he copies a transcript, pastes it into ChatGPT, and asks it to summarize key takeaways. Not bad, right? But then he was surprised when I told him he was still doing it the hard way.

Sure, it’s better than the old manual workflow of having someone listen to the whole show. But it’s still way more time-consuming than it should be.

He perked up though when I showed him the real shortcut: automating the entire workflow.

Instead of wasting time manually setting up AI prompts, feeding transcripts, reviewing raw outputs, and making selections, imagine this:

• AI listens to your meetings and automatically extracts key moments.
• Those moments are instantly turned into LinkedIn posts, blog summaries, or tweets—formatted, structured, and ready to go.
• You don’t even lift a finger (except to review and approve).

No copying. No pasting. No thinking, “What should I ask ChatGPT next?”

This isn’t the future. It’s what high-level operators are doing right now. The difference between those winning and those drowning in slightly-more-efficient busy work? They’re not just using AI, they’re building systems and workflows tailored to them around it.

You're Wasting 90% of AI's Potential

Because if you’re still manually prompting AI, you’re missing out on 90% of the leverage it can give you. The game isn’t about just using ChatGPT/Claude or whatever AI product du jour —it’s about designing a workflow that eliminates unnecessary steps.

Turn AI Into Your Automatic Workhorse

1. Look for a task you do every week—content creation, meeting notes, outreach.
2. Find AI tools to capture and automate. Start with Fathom for transcripts, Zapier/Make for automation, or some LLM (ChatGPT/Claude/Gemini) for content repurposing.
3. Set up a workflow where your AI assistant doesn’t just respond—it acts without you needing to ask. The real productivity boost isn’t in prompting AI better—it’s in setting it up so you never have to prompt it at all.

Stop working the hard way.

Pete

P.S. Want help setting this up for your business? I walk founders through this every day. Book a free brainstorm and let’s make AI work for you, not the other way around.

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