ISSUE #71

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GO FORWARD THOUGHT OF THE WEEK ➡️

The most successful marketers I know right now aren’t trying to sound like ChatGPT. They’re working overtime to make sure they don’t.

They’re what I call Centaur Marketers: part human intuition, part machine precision. They use AI not to replace their voice, but to sharpen it. Not to do the work for them, but to extend what makes them great in the first place: emotional intelligence, cultural fluency, and creative instinct.

You’ve probably seen the other version. The prompt-heavy, adjective-laden, overly polished kind of AI content that sounds technically correct and spiritually empty. I see it all the time: founders ask AI to “write professional but conversational copy,” and end up with something that could have been written by literally anyone. It’s not just forgettable… it’s brand suicide.

I recently worked with a founder who needed to scale their marketing output but didn’t have the budget to grow his team.

One of his colleagues got called out for sounding like a cheesy chatGPT slop.

After working together, he’s scaled his marketing entirely with AI-driven workflows. And the best part… this comment was someone complimenting it.

Here’s the uncomfortable truth: AI isn’t killing your brand voice. Generic inputs are.

The difference between average outputs and great ones comes down to what you feed the machine. Most teams are throwing in templates and hoping for magic. Centaur Marketers do it differently. They feed their models emotionally charged raw material. Founder rants. Customer emails. Late-night voice notes. The good stuff.

They aren’t just asking for subject lines. They’re testing tone. Playing with cultural cues. Spinning emotional resonance into narrative arcs. That’s the power of being a Centaur… letting the machine handle scale, while you double down on soul.

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Cosabella figured this out. They trained AI on their real emails, fired their agency, and drove $60 million in new revenue. Not because they found a better prompt, but because they taught AI to think like them.

That’s the unlock. Your brand voice isn’t an adjective list. It’s a system of beliefs, reactions, and emotional truths. When you give AI access to that, not just what you say, but how you feel when you say it, you stop getting robotic results and start getting resonance.

In a noisy, template-filled market, your voice is your last unfair advantage. And most people are squandering it.

So here’s how I can help: if you’re tired of outputs that feel off, if you’re trying to get AI to sound like you but it never quite clicks… I offer one-on-one coaching sessions where we build your own Centaur marketing style.

We’ll train your AI on the stuff that actually matters. Your voice, your stories, your weird little rants that no copywriter could ever fake.

​Book your session here.

Because you don’t need more prompts.

You need a partner that gets you, and helps AI get you too.

Let’s find your voice again.

Pete

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