ISSUE #67

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GO FORWARD THOUGHT OF THE WEEK ➡️

I'm surprised more people haven't figured out what OpenAI is doing. They're not building a chatbot, research assistant, agentic workforce, programmer, or gibli-fication machine.

OpenAI is building your digital twin. They're going to release "Sign in with" soon, same as your Google or Apple account. But this time it's more than your click preferences… your entire online existence will live in their memory layer.

Every preference, behavior, and digital choice. Companies will pay billions for access to the most valuable API ever created: YOU.

This isn't another login button.

This is the beginning of the cyborg era where your AI shadow follows you everywhere, knows you better than you know yourself, and becomes your digital twin.

The next platform war won't be for your attention. It'll be for your digital identity.

Before this all sounds too dystopian, remember how we've been talking about the rare opportunities that AI offers. If you've ever thought "I wish I could clone myself", that's becoming increasingly more likely for certain tasks. And I'm not just talking about booking travel or automating content distribution.

This transformation is already changing how brands operate.
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Here's what's happening:

First: Content creation is being completely reimagined. AI-generated avatars are dramatically accelerating production timelines, allowing brands to launch campaigns without traditional photoshoots.

I'm already seeing this happen at the brand level. AI body doubles are already reshaping industries. Brands like H&M are licensing AI-generated models, and platforms like Synthesia are offering equity to actors for their digital avatars.

Second: We're entering an era of true personalization at scale. These digital twins enable brands to forge deeper connections with consumers, delivering tailored experiences that were previously impossible.

Lastly: The talent landscape is evolving rapidly. New frameworks for digital rights management are emerging, with companies like Synthesia pioneering fair compensation models for digital likeness rights.

On the left: Dua Lipa, a global icon
On the right: Her AI-generated twin

This isn't just sci-fi anymore, it's the current reality. And subconsciously we've been preparing for this moment (through pop culture) for decades.

Think about it:

• Tony Stark had Jarvis
• Luke Skywalker had R2D2
• Master Chief (HALO) had Cortana

These weren't just entertaining stories. They were signals of where we're heading: a world where everyone has a 10X productivity boost through their AI-powered digital twin.

The implications are incredible:

• Expand ideas into personalized, targeted content
• Convert customer feedback into actionable solutions instantly
• Create immersive experiences across all media (visual, audio, 3D)
• Build and deploy incredible experiences at the push of a button

But here's the real opportunity: your digital twin handles the heavy lifting, giving you more time for what you find most important and interesting. The work you want to do and the people you want to spend time with.

A quick (personal) example

My son LOVES trucks. Pickup trucks, dump trucks, monster trucks, any kind of truck and he’s into it. So I used ChatGPT to create a custom coloring book featuring his favorite trucks. I printed it out, and we spent time coloring together.

Here's what matters: The first thought is that it’s cool I can turn his love for trucks into a coloring book. But that's just input driving output. The real magic was in the outcome: quality time between a father and son, creating memories over something he loves.

Remember this: Outputs drive outcomes

This isn't about replacing human creativity or effort, it's about amplifying it. While your digital twin manages the routine, you're free to do more deep work, connect the dots on your interests, and deepen the relationships that matter the most to you.

The future isn't coming, it's here. And it's giving us exactly what we've always wanted: more time to be human.

Pete

P.S. If you want some guidance on how to curate and build your digital twin and those of the people in your business, book a free 15-minute call with me.

P.P.S. - I created the Dua Lipa double in my secret project, code named “Vulcan”. If you want early access reply to this email and let me know.
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Please take a second and hit the FWD button ▶️, to share this email with your favorite growth-obsessed peer. I want to inspire 1 million awesome minds like you.

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