profile

Pete Sena

I help founders design demand & business growth, and visionary brands create what's next. Startup Advisor. Founder @digitalsurgeons

Featured Post

Your AI Strategy Is Holding You Back... Here’s Why

ISSUE #64 Welcome to the Forward Obsessed Founder, my newsletter with insights, awesome tools, and real-world advice to grow your business and career. GO FORWARD THOUGHT OF THE WEEK ➡️ Here’s the hard truth: AI won’t save your business. But your approach to using AI will. Most companies assume AI is a plug-and-play solution. Buy the tools, use the prompts, and productivity skyrockets, right? Wrong. The truth is, AI is only as effective as the systems you build around it. Without structure, it...

ISSUE #63 Welcome to the Forward Obsessed Founder, my newsletter with insights, awesome tools, and real-world advice to grow your business and career. GO FORWARD THOUGHT OF THE WEEK ➡️ Most people think using AI means copying and pasting text into ChatGPT, tweaking prompts, and sifting through outputs until you get something that works. That’s (still) the hard way. The easy way? Automate all of it. The other day, I was talking with a content entrepreneur about what most people call “AI...

ISSUE #62 Welcome to the Forward Obsessed Founder, my newsletter with insights, awesome tools, and real-world advice to grow your business and career. GO FORWARD THOUGHT OF THE WEEK ➡️ Garbage in, garbage out. That’s the brutal truth about AI. If you’re feeding it vague, half-baked prompts, don’t be surprised when it spits out generic, mostly useless responses. But here’s the thing… AI isn’t the problem. You are. Or, more specifically, your prompts are. Most founders treat AI like a slot...

ISSUE #61 Welcome to the Forward Obsessed Founder, my newsletter with insights, awesome tools, and real-world advice to grow your business and career. GO FORWARD THOUGHT OF THE WEEK ➡️ AI isn’t a futuristic concept anymore—it’s an arms race. The only question is: Are you using it to your advantage, or are you about to be left in the dust? The businesses winning today aren’t just experimenting with AI—they’re integrating it into everything. The way you worked before? It’s already outdated. The...

ISSUE #60 Welcome to the Forward Obsessed Founder, my newsletter with insights, awesome tools, and real-world advice to grow your business and career. GO FORWARD THOUGHT OF THE WEEK ➡️ The AI Revolution: Scale Smarter, Not Bigger Imagine growing a successful business with just a computer, the internet, and some smart AI tools. This isn’t some far-off idea—it’s happening right now. AI is changing how all kinds of businesses work, from small teams and solopreneurs to startups and Fortune 500...

ISSUE #59 Welcome to the Forward Obsessed Founder, my newsletter with insights, awesome tools, and real-world advice to grow your business and career. GO FORWARD THOUGHT OF THE WEEK ➡️ 2025 AI: The Brave New Frontier The pace of change in the world today is dizzying, and nowhere is that truer than in artificial intelligence. As we begin 2025, AI is no longer just a tool; it’s a partner in building, creating, and solving problems. There are unlimited opportunities for people and businesses who...

ISSUE #58 Welcome to the Forward Obsessed Founder, my newsletter with insights, awesome tools, and real-world advice to grow your business and career. GO FORWARD THOUGHT OF THE WEEK ➡️ Taste + Tech: Why Humans + AI Create Unstoppable Teams If 2024 proved anything, it's this: AI isn't just the future—it’s the now. As someone who's been immersed in AI for years, I see not just what's happening today but what's next—and I want to share that edge with you. You’ve seen the headlines: ChatGPT went...

man + machine

ISSUE #57 Welcome to the Forward Obsessed Founder, my newsletter with insights, awesome tools, and real-world advice to grow your business and career. GO FORWARD THOUGHT OF THE WEEK ➡️ Your Brand’s Dying in AI Noise. Design to Dodge Death & Dominate We’re heading into year-end prediction season, so before it gets too crazy, I have this for you: By this time next year, the AI-fueled content tsunami will have obliterated any safe harbors for brands and creators who want to stand out. With GenAI...

A.C.T.

ISSUE #56 Welcome to the Forward Obsessed Founder, my newsletter with insights, awesome tools, and real-world advice to grow your business and career. GO FORWARD THOUGHT OF THE WEEK ➡️ The one email you should read this Black Friday 🏴 (it'll save your business You’ve probably heard this stat before: 90% of startups fail. To think you’ll beat those odds is the kind of balls you need as a founder. But that’s a double-edged sword. I say that from experience, as I recently helped save a...

Pete Sena and Ruben Hassid in NYC

ISSUE #55 Welcome to the Forward Obsessed Founder, my newsletter with insights, awesome tools, and real-world advice to grow your business and career. GO FORWARD THOUGHT OF THE WEEK ➡️ Case Study: Zero to 6-figures in 90 days (how you can do it, too) I've always loved product companies, but the reality is my first two companies were service-based agencies. But that didn't change the fact that Steve Jobs was always my imaginary mentor. He was the OG toolmaker, creating everything from Apple to...