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Pete Sena

I help founders design demand & business growth, and visionary brands create what's next. Startup Advisor. Founder @digitalsurgeons.

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The Information Diet That Separates Winners From Slop

ISSUE #87 Heads up! Starting in March all of my writing is going to be on Substack. You don’t have to do anything to keep getting my essays on AI, tech, and brand marketing… the emails will just be coming from Substack. You’ll still get regular free newsletters, but I’m also writing these long form essays and tutorials on AI tools and strategy. Last week I wrote about Claude Code and how it’s changing the way all my clients and friends do their work. Anthropic just released an even simpler...

ISSUE #86 I watched someone demo Clawdbot last week and my eyes almost bugged out of my head. Check-in for flights automatically. Schedule meetings while you sleep. Send emails as you. Book reservations. Pay bills. The AI was doing everything a $60k/year assistant would do, except faster and without asking for PTO. Then I asked: "Where's this running?" "Oh, it's connected to my WhatsApp." My brain short-circuited. When Speed Meets Silly Here's what's happening right now. Agentic AI tools can...

ISSUE #85 Two years ago, I told a CMO client that AI video was going to become a real threat to production budgets. He laughed and sent me the Will Smith spaghetti video. Look at that video today. Then imagine what's coming tomorrow. This is the cheapest AI will ever be. And the least competitive it will ever feel. If you run a consulting business, you have 30 months. Not forever. 30 months. Or less. This isn't hype. It's compounding. AI in creative work is on an exponential curve. What's...

ISSUE #84 Before I get into anything else, I just want to say thank you for following my content, for being a part of my journey. I wouldn't keep doing it if people like you weren't showing up. This newsletter is a little different than what you've been getting from me this year. It's personal. It's long. It's not optimized for anything except honest reflection. But here's the thing. I've had hundreds of conversations with founders and subscribers this year. Real conversations. The kind where...

Iceberg representing hidden brilliance

ISSUE #83 Last year, I changed one line on my LinkedIn profile. I updated my title to "Chief AI Officer" and added that I help turn AI into ROI by connecting story, strategy, and systems. Within weeks, people started reaching out. Not casual connections. Qualified leads asking specifically about AI transformation work. This wasn't about me being smarter or suddenly more credible. It was about making what I already knew visible. One simple change surfaced years of invisible expertise. What MIT...

ISSUE #81 Welcome to the Forward Obsessed Founder, my newsletter with insights, awesome tools, and real-world advice to grow your business and career. GO FORWARD THOUGHT OF THE WEEK ➡️ Your company growth is stalling. You’ve got clients. You’ve got a team. You’ve even got systems. But every decision flows through you. Every approval. Every fire. Every strategic question. You’re working 60-hour weeks. Your team’s waiting on you. Growth is paused. Here’s what nobody’s telling you: This isn’t a...

Man in suit sits at desk, head in hands.

ISSUE #80 Welcome to the Forward Obsessed Founder, my newsletter with insights, awesome tools, and real-world advice to grow your business and career. GO FORWARD THOUGHT OF THE WEEK ➡️ Last Tuesday at 7pm, I couldn't hold a conversation with my wife. Not because I was distracted, but because I was mentally wiped out. I'd crushed six hours of deep work into 90 minutes using AI, then filled the rest of my day with more deep work. By evening, my brain felt like burnt toast. Here's what nobody...

ISSUE #79 Welcome to the Forward Obsessed Founder, my newsletter with insights, awesome tools, and real-world advice to grow your business and career. GO FORWARD THOUGHT OF THE WEEK ➡️ I updated my LinkedIn a few months ago. Changed my title to "Chief AI Officer." Added "turn AI into ROI by connecting your story, strategy, and systems" to my headline. I started seeing people reach out. They wanted to talk specifically about AI. At first, I was pumped. Then I got nervous. Here's why: I didn't...

ISSUE #78 Welcome to the Forward Obsessed Founder, my newsletter with insights, awesome tools, and real-world advice to grow your business and career. GO FORWARD THOUGHT OF THE WEEK ➡️ I was stuck in a dead zone yesterday. No internet. No AI. For the first time in months, I had to think without help. It was terrifying. I literally had to remind my brain how to solve the problem. That's when it hit me. We just invented fire. But most people are still rubbing sticks together. Let me explain....

ISSUE #77 Welcome to the Forward Obsessed Founder, my newsletter with insights, awesome tools, and real-world advice to grow your business and career. GO FORWARD THOUGHT OF THE WEEK ➡️ Last week I was showing off my AI setup to a potential client. I gave Claude a simple prompt: "Read my meeting transcripts and extract my core beliefs." Within seconds it spat out a perfect list of my business philosophy. Systems-first thinking Rent it, buy it, then build it Technology amplifies creativity The...