ISSUE #77

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GO FORWARD THOUGHT OF THE WEEK ➡️

Last week I was showing off my AI setup to a potential client.

I gave Claude a simple prompt: "Read my meeting transcripts and extract my core beliefs."

Within seconds it spat out a perfect list of my business philosophy.

• Systems-first thinking
• Rent it, buy it, then build it
• Technology amplifies creativity

The client went quiet. Then said "I've been using AI for months. Never thought to teach it to who I am first."

Then it hit me. Most people treat AI like a fancy calculator. You punch in numbers and get an answer.

But what if your AI actually understood how YOU think? What if it knew your decision-making style? Your core beliefs about business? Your weird quirks and preferences?

That's when AI stops being a tool and becomes an extension of your brain.

Here's what I mean…

So what's your competitive advantage? It's not a tool. It's how that tool expresses YOUR unique perspective.

Most founders I talk to can connect the technical pieces. They automate workflows and integrate platforms. But the outputs still feel generic.

Like they could come from anyone.

The missing piece isn't technical. It's ideological. Your AI needs to understand not just WHAT you do, but HOW you think.

For example, when I capture ideas during meetings, my AI doesn't just transcribe notes. It extracts insights that align with my framework and suggests content angles that sound like me.

It's like having a business partner who knows you really well and never stops working.

Here's my challenge for you: Before you build another workflow or try another prompt, ask yourself this...

Does my AI understand who I am and how I think?

Because without that foundation, you're not building an operating system. You're just organizing fancy calculators.

What core belief drives your business decisions? Hit reply and tell me. I'm genuinely curious how other founders think about this.

CONTEXT = KING.

The future is about context engineering. If you haven’t seen it yet, you won’t want to miss this video where Andrej Karpathy (the guy who coined the term Vibe Coding, and worked on critical systems that power Tesla & OpenAI)

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Now let’s get nerdy for a second. Because let’s be honest, you probably won’t watch the whole video and spend 20 hours writing notes on it and experimenting with the teachings like I did.

Software 1.0 = You program the robot chef.
​Software 2.0 = You teach the robot chef by feeding it thousands of meals.
​Software 3.0 = You just talk to the robot chef and it figures it out.

The truth is, most founders never take the time to hard-wire their values, beliefs, and quirks into their AI systems. That’s why their outputs sound like everyone else’s.

If you want your AI to feel less like a calculator and more like a true business partner, start by teaching it your ideology. That’s where the magic happens.

If you’re curious about how to do this, I’m happy to help you develop your own “ideology prompts” for your AI OS. Book a call with me and we’ll turn your unique worldview into an unfair advantage.

Talk soon,

Pete "my AI gets me" Sena

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