Case Study: Zero to 6-figures in 90 days (how you can do it, too)


ISSUE #55

Welcome to the Forward Obsessed Founder, my newsletter with insights, awesome tools, and real-world advice to grow your business and career.

GO FORWARD THOUGHT OF THE WEEK ➡️

Case Study: Zero to 6-figures in 90 days (how you can do it, too)

I've always loved product companies, but the reality is my first two companies were service-based agencies. But that didn't change the fact that Steve Jobs was always my imaginary mentor. He was the OG toolmaker, creating everything from Apple to the iPod, iPad, and iPhone.

This truth was never lost on me:

The tools we make make our world.

The modern maker is a creator.

And the best creators share their knowledge online. To do this efficiently and effectively in the business world, there's no better place than LinkedIn.

In the last year, I’ve realized that’s where my people—founders, entrepreneurs, and creators are.

That's why I connected with Ruben Hassid. We think alike: he’s all about mastering AI before it masters you. I started following Ruben not just because he’s an AI expert but because he’s down-to-earth and genuinely helpful.

Turning Your Expertise Into an AI Product

I quickly saw how I could help Ruben serve his people and up his game:

Ruben's a master of conveying his expertise in snackable bites, with tons of followers and interaction on his posts. What if he could help people do what he was doing with a tool that made it quick and easy to share their own expertise on LinkedIn?

So now, I’m building the iPhone for creators on LinkedIn. It's called EasyGen. (Keep reading because it’s also my “tool of the week" 👇)

We’ve already helped over 20,000 people find their voice, share their stories and ideas, and get more biz on LinkedIn.

In under 90 days, I helped Ruben go from zero to 6-figures—on this tool alone!

His influence, impact, and earning potential have grown exponentially from EasyGen, too. Since he started using the tool, his follower count on LinkedIn has increased to 417K+, with 1.6M impressions per week.

What I love about this story is that I got to live my dream—building a game-changing tool for (currently) tens of thousands of people with a new friend and colleague I'd never met in person until a few days ago.

Making connections is what it’s all about.

And we’ve got the receipts to back it up:

Do you have an audience you want to create more value for or are you looking for another revenue stream for your bank account? Hit reply and let me know what you’re thinking.

Always here to help 🙌

Pete Sena


Tool of the Week 🧰:
EasyGen

Now that you know the real story behind EasyGen, here’s a little more about what the tool can do for you on LinkedIn:

1. Simplifies content creation with easy-to-use templates and guides

2. Boosts engagement by optimizing posts for maximum reach.

3. Enhances visibility with analytics that track performance and spotlight ways to improve.

4. Helps you build community by connecting with other creators.

5. Fosters creativity by encouraging you to create unique, authentic content.

5. Includes built-in support with Ruben’s expert advice and custom resources.

And coming soon — new features that include graphics and more upgrades

You can try the tool for free, and as a Forward Obsessed subscriber, you can use my code to get a discount on it.

FYI, if you opt for the paid version, I don't make a dime from your purchase; it all goes toward adding new features and improving the tool.


Thanks so much for reading this edition of The Forward Obsessed Founder — you can also check out this issue on the web [Link].

Spread the word and grow my mission together

Three ways I can help make your CFO and board love you right now:

  • Help you discover new revenue streams for your business that are hiding in plain sight.
  • Host an AI Growth Workshop for you and your team to reduce fat and wasted manual work by up to 30% weekly.
  • Install an IDEA Machine in your business that listens to your customers and market and automatically suggests areas for improvement powered by the latest generative AI tools.

Please take a second and hit the FWD button ▶️, to share this email with your favorite growth-obsessed peer. I want to inspire 1 million awesome minds like you.

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Pete Sena

I help founders design demand & business growth, and visionary brands create what's next. Startup Advisor. Founder @digitalsurgeons

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