I built a $20,000 app for $20


ISSUE #73

Welcome to the Forward Obsessed Founder, my newsletter with insights, awesome tools, and real-world advice to grow your business and career.

GO FORWARD THOUGHT OF THE WEEK ➡️

A few weeks ago, I was hyped up on a quad espresso. After all, one shot doesn’t cut it when your brain’s firing startup ideas at 3AM.

I had this itch. What if I could whip up a simple tool that helps you riff on startup ideas based on your skills and passions?

I asked Claude. Wrote a prompt like I was texting a friend. Twenty minutes later, I had something working, an actual app! Looked clean, worked fast, even let you download results.

Then I decided to get specific with it.

“Let’s make this a ‘where should I eat tonight’ app instead.”

Claude responded like a good technical co-founder. No arguments, no Jira tickets, no dev cycles. Just executed.

That’s when it hit me: I hadn’t coded anything. I’d just described it. I wasn’t writing functions… I was setting vibes.

And the math? Honestly, it’s kind of insane.

Traditional route? $20K and a two-month timeline.

What did I spend? $20 and 20 minutes.

I’m not a coder anymore. Heck, I barely open Excel. But I built something in under half an hour that would’ve needed a whole dev team last year.

And here’s the wildest part: this isn’t even advanced AI. We’re still in the opening credits.

You’ve probably heard people calling this “vibe coding.” I’ve written about it a bunch the past few months.

Read more about cracking the code of vibe coding.

And while the name might sound like some coastal-elite startup lingo, it’s actually way more powerful than it sounds.

Because once you get it? You can go from idea to product without begging a dev team or mortgaging your sanity.

But here’s where most folks get it twisted. They think the power’s in the tool. It’s not.

The power is in knowing what to ask, how to shape the response, and how to speak to AI in a way that actually delivers. It’s part intuition, part muscle memory, and part knowing what not to say.

That part’s tricky. You could spend months trying to reverse-engineer it. Or worse, never even realize what you’re missing.

That's actually why I put together a course about this whole thing.

It walks through exactly how I went from idea to working app in 20 minutes.

The prompts I used. The questions I asked. The mistakes I avoided.

All the stuff that makes vibe coding actually work instead of just sounding cool.

It’s not a bootcamp. It’s not a webinar.

Just a real-deal course that walks through how to do exactly what I just described… and then some.

If you’re serious about building smarter, faster, and with less friction, it’s worth checking out.

>>> Click here to learn more.

I set up a big discount for the first 100 people who grab it.

That's it for this week. Go build something weird. Or useful. Or both.

Keep vibin’,

Pete “20 minutes beats 2 months” Sena


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Pete Sena

I help founders design demand & business growth, and visionary brands create what's next. Startup Advisor. Founder @digitalsurgeons.

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